Amazon Product Reviews API: Can Affiliates Get Reviews and Ratings?

In short: there's no Amazon product reviews API for affiliates. The Creators API doesn't return reviews, star ratings or review counts, and Amazon's rules only let you show them if they came through its API. Show your own score and a link to the reviews on Amazon instead.

Why affiliates go looking for one

Star ratings are persuasive. A product box that says "4.6 stars from 12,000 customers" looks trustworthy, and plenty of review sites still show one. So it's natural to search for an API that returns ratings and review counts for each ASIN.

The trouble is that Amazon's reviews belong to Amazon, and the Associates rules are strict about where any review data on your site comes from. Before building anything, check two things: what the official API returns, and what the rules let you display.

What the Creators API returns

The Creators API is Amazon's product API for Associates. It replaced the Product Advertising API 5.0 in 2026 (the background is in How the Creators API works). Its getItems operation lets you pick which groups of data come back:

Resource group	What's in it
`itemInfo`	Title, brand and manufacturer, features, product and technical details, classifications
`images`	Primary and variant images in three sizes
`offersV2.listings`	Price, availability, condition, deal details, merchant, Buy Box winner
`browseNodeInfo`	Categories and sales rank
`parentASIN`	The parent product, for variations
Customer reviews	Not available. No review text, star rating or review count.

So there's no field to request. Any tool that promises Amazon star ratings for affiliates is getting them from somewhere other than the official API.

What Amazon's rules say

The Associates Program Policies cover this in clause (t) of the participation requirements. You may not display or use Amazon's customer reviews or star ratings, in whole or in part, unless you obtained a link to them through the Creators API or PA-API.

Put that next to the table above. PA-API is retired, and the Creators API has no reviews resource. That leaves no approved source, so the safe reading is simple: don't show Amazon reviews or star ratings on your site. That includes:

Star widgets filled in with Amazon's average rating.
Sentences such as "rated 4.7 out of 5 by Amazon customers" or "over 12,000 five-star reviews".
Quoted or paraphrased customer reviews, and screenshots of the reviews section.
Amazon's rating copied into your page's aggregateRating structured data.

Prices follow a similar rule. Prices and availability on your site must come from the Creators API or PA-API, or from a link Amazon serves. The details are in Is the Amazon Product API Free?

The other "review APIs" you'll find

Option	Who it's for	Can an affiliate site use it?
Creators API	Amazon Associates	Yes, but it has no reviews or ratings
SP-API Customer Feedback API	Sellers and vendors with the Brand Analytics or Selling Partner Insights role	No. It gives review topics and trends for selling, not reviews to publish
Third-party review scrapers	Anyone who pays	Not safely. Showing the data breaks clause (t)

The Customer Feedback API is real and useful, but not for this. It's part of the Selling Partner API and returns insights from reviews and returns, such as the most positive and negative review topics for an ASIN. It needs a seller or vendor account with one of those two roles, and it's built for improving products rather than for showing reviews to shoppers.

Scraper services will return star ratings, review text and helpful votes for any ASIN. That makes them tempting, but the data didn't come through the API, so displaying it is exactly what clause (t) forbids. Some affiliate plugins have been caught doing the same thing, so check where a tool's ratings come from before you turn the feature on.

What to show instead

Readers don't need Amazon's average. They need a reason to trust your recommendation, and that converts better anyway.

Your own score. Rate each product yourself, say on a 10-point scale, and label it clearly as your score.
A methodology page. Explain how you test and what the score measures, and link it from every review. It makes your score credible and it's good for E-E-A-T.
Pros and cons from your own use. Specific, first-hand points beat a summary of other people's reviews.
A link to the reviews on Amazon. A button such as "Read customer reviews on Amazon", using your tagged link, lets readers check the crowd's verdict there. It's also a natural click.
Your own review schema. If you add Review structured data, it should describe your rating, written by you.

Ratings the rules allow, built in

Affilicraft gives every product your own score, with a methodology page linked from each review. It never requests or shows Amazon ratings, and its compliance check stops the build if an article or product file quotes one, such as "4.5 stars on Amazon".

See Affilicraft

FAQ

Is there an Amazon product reviews API?

Not for affiliates. The Creators API, Amazon's product API for Associates, has no customer reviews resource: GetItems returns titles, images, features, prices, availability, categories and sales rank, but no review text, star rating or review count.

Can I get Amazon star ratings through an API?

No. There's no rating field in the Creators API, and the Selling Partner API's Customer Feedback API only gives review topics and trends to sellers and brands with the Brand Analytics or Selling Partner Insights role.

Can I show Amazon star ratings on my affiliate site?

Amazon's Associates policy only allows customer reviews or star ratings if you got a link to them through the Creators API or PA-API. PA-API is retired and the Creators API doesn't return them, so in practice affiliate sites shouldn't show them.

Is it okay to scrape Amazon reviews?

It's against the Associates rules to display or use reviews you didn't get through the API, and scraping tools sit outside them. Using scraped ratings on your site puts your Associates account and commissions at risk.

What should I show instead of Amazon ratings?

Your own score, explained by a published methodology, plus pros and cons from your own testing, and a button that sends readers to the product page on Amazon to read customer reviews there.

Where these facts come from

Not legal advice. Amazon changes these rules from time to time; check Associates Central for the current terms.